“How to Market Your Ministry . . . Getting the Word Out”
is a seminar/workshop for church leadership -- including pastors, ministers, and lay leaders.
Ms. Jackson-Ransom, author of the book, Getting the Word Out: How to Market Your Ministries, offers a workshop/seminar on the subject of using marketing techniques, coupled with effective communication tools and techniques, needed for evangelism in the 21st century.
Bunnie Jackson-Ransom has put her unique combination of public relations and marketing knowledge, professional abilities and thirty-five years of experience into a new book entitled “Getting The Word Out: How to Market Your Ministry.” The one-hundred plus page book was created to give insights into the many potential ways to spread the gospel of deliverance and evangelism in the 21st century.
The workshops and seminars will provide pastors, ministers and church lay leaders with practical marketing know-how, best practices on how to engage the community, and concise communications tools and techniques for today’s competitive market designed to move your ministry to the next level.
Her workshops and seminars are detailed with hand-on supervision on how to prepare the basic tools for internal and external communications, how to build community relations plans, and how to effectively use the media.
Seminars are usually 2 – 3 hours. Workshops are more inter-active and are usually 4-5 hours, with a break. Hand-outs include sample surveys, webmaps, and newsletters; sample press releases and media advisories; a guide to assist in writing a biography; sample promotional event budgets, and much more.
The most effective workshops are those that are pre-planned – using the content of the book Getting the Word Out: How to Market Your Ministries, Subject matter for workshops can be customized to meet the specific needs of the participants.
WORKSHOP SERIES OUTLINE
- Setting Goals and Objectives
Include marketing techniques as a part of your strategic planning process. Have you used focus groups? And have you built a user-friendly database of your church membership?
- Marketing and Branding – An Overview
What is marketing/branding; and how is a “brand” developed?
- Internal Communications
In what ways and how often does communication flow between church leadership and members? Is it working?
- External Communications
Preparing an effective marketing mix that includes media relations (how to get your story in the news), community relations, advertising & promotions.
- Managing a Media Crisis **
- Special Efforts for Pastor **
**time permitting, we will cover these subjects.